

Building and operating a client innovation hub from the ground up

Embedding clients directly into product development
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Launching a digital store card network

Automating quantitative and qualitative user feedback
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Launching their first design system

Designing McDonald's first loyalty program
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Insourcing the product design team
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Launching the AirBnB of hunting & fishing

Aligning on strategic product opportunities with retail partners

Building a strategy practice for Capital One & retail partners
My management style blends democratic and visionary approaches. I trust my team’s expertise and empower them to excel in their roles while ensuring our work aligns with a clear, overarching vision. This vision is developed collaboratively with cross-functional leaders, always guided by business goals. My aim is to equip Product and Design Leaders with the customer-centric tools and insights needed to shape strategic decisions that not only meet business objectives but also influence the broader company mission.
I follow a structured design process that begins by defining success through clear business objectives and key results (OKRs). From there, I orient the team within the product design and development lifecycle, ensuring we're clear on the problem definition and solutions we need to explore and refine. For tactical needs with well-defined solutions, I focus on delivery using Lean UX methods and high-fidelity testing, relying on a well-oiled design system that enables lightning-fast design work by reducing reinventing components. For more early and conceptual challenges, I leverage cross-functional design sprints to rapidly define the right experience and then prototypes to design the experience right.

My interpretation of the double-diamond Design Thinking methodology layers in orientation markers because starting at the beginning isn't always necesary.